आउटडोअर डिजिटल सिग्नेज मार्केट वाढेल

डिजिटल सिग्नेज मार्केटच्या वाढीसह, एलईडी डिस्प्ले या क्षेत्रामधील प्रमुख प्रदर्शन टर्मिनल होऊ शकतात का?

वर्षाच्या पहिल्या सहामाहीत नवीन किरीट न्यूमोनियाच्या परिणामामुळे विविध उद्योगांवर वेगवेगळे परिणाम होतात. एलईडी डिस्प्ले उद्योगाचे उदाहरण घेतल्यास पारंपारिक टप्पा भाड्याने देणारी पडदे आणि मैदानी मोठ्या स्क्रीनच्या अनुप्रयोगांची मागणी सुस्त आहे, परंतु सरकारी कार्यासाठी आवश्यक असलेला कमांड अँड डिस्पॅच सेंटर मार्केट तसेच सार्वजनिक वाहतुकीच्या क्षेत्राचा उदयडिजिटल साइनेज market in China has little impact on the market in its field, and it has become a growing market with few LED displays. So is it possible for LED displays that are intelligent and whose prices are declining year by year to become the overlord of डिजिटल साइनेज display terminals?

The डिजिटल साइनेज market of public transportation platforms and retail stores grows against the trend

संबंधित संस्थांच्या संशोधनानुसार, बहुतेकडिजिटल साइनेज product manufacturers are turning their attention to the outdoor market in the first half of the year, which is mainly reflected in bus stations and other land transportation platforms, as well as the fast-growing self-service ordering displays in fast food retail application scenarios. The lineup of public displays and signage displays for "outdoor" or "semi-outdoor" applications with more than 1000nits is growing steadily. As a high-brightness display terminal, LED display screens have been gradually decreasing in price in recent years, and the dot pitch has been shrinking, and the display size has been shrinking. It has a strong impact on the डिजिटल साइनेज display market and has become a dark horse in this field.

वर्षाच्या पहिल्या सहामाहीत साथीच्या रोगाचा परिणाम, मैदानाची शिपमेंटडिजिटल साइनेज machines dropped sharply. In order to improve corporate profitability, many manufacturers expanded their product range and shifted their attention from the more affected indoor displays to those with rising demand. Outdoor display markets such as public transportation platforms. Secondly, during the epidemic, many stores added डिजिटल साइनेज that can display posters, videos and strong interaction in order to attract traffic. The creation of digital stores has also promoted the growth of डिजिटल साइनेज demand to a certain extent. Furthermore, due to the need for prevention, control and isolation, manufacturers have taken longer to develop products. Therefore, during the epidemic, the display terminal technology is catalyzed to mature, and डिजिटल साइनेज terminals display three major display devices: LCD, DLP and LED. Technological competition during the epidemic has promoted the maturity of technology and the decline of market prices, thereby stimulating the overall market. Industry insiders predict that starting from 2021, the growth rate of outdoor डिजिटल साइनेज display products will gradually exceed that of indoors. With the emergence of new high-brightness products, outdoor display products will have more opportunities to appear in new outdoor application scenarios such as outdoor sports and hotel terraces.

एलसीडी, डीएलपी, एलईडी एकाच क्षेत्रात स्पर्धा घेत आहेत

Who can win in the field of डिजिटल साइनेज terminal display?

डिजिटल साइनेज हे सामान्यत: एक लहान-आकाराचे प्रदर्शन टर्मिनल डिव्हाइस असते ज्यास जवळून पाहण्याची आवश्यकता असते. एलसीडी आणि डीएलपीचे फायदे लहान आकाराचे आणि नाजूक प्रदर्शन आहेत. म्हणूनच, स्मॉल-पिच एलईडी डिस्प्लेच्या आधी, एलसीडी आणि डीएलपी हे डिजिटल सिग्नेजसाठी मुख्य प्रवाहात प्रदर्शन टर्मिनल उत्पादने होती. उत्पादनाच्या रिझोल्यूशनच्या सुधारणासह, स्मॉल-पिच एलईडी डिस्प्ले उत्पादनांनी अंतर्गत बाजारात प्रवेश करण्यास सुरवात केली आणि त्याच टप्प्यावर एलसीडी स्प्लिकिंग भिंती, औद्योगिक अंदाज आणि इतर उत्पादनांसह स्पर्धा करण्यास सुरवात केली. 2019 मध्ये, एलसीडी आणि एलईडी थेट प्रकाश-उत्सर्जन प्रदर्शन तंत्रज्ञान "अर्ध-मैदानी" बाजारपेठेत विशेषत: किरकोळ आणि सार्वजनिक ठिकाणी हातमिळवणी करीत आहेत. अलिकडच्या वर्षांत, स्मॉल-पिच एलईडी डिस्प्ले तंत्रज्ञान परिपक्व झाले आहे आणि खर्च कमी झाला आहे. , या उत्पादनाची किंमत देखील अलीकडेच खाली जाणारा कल दर्शविण्यास प्रारंभ झाली आहे.

तथापि, जरी एलसीडी आणि डीएलपीचा काही भाग व्यापलेला आहेडिजिटल साइनेज market, their low-brightness characteristics limit their application in outdoor scenes. Therefore, in order to seize the opportunity of outdoor डिजिटल साइनेज, digital signage manufacturers have come in to introduce higher brightness 4000nit and IP protection level higher than 56 products, but its price is close to or even higher than the price of P2-P5 LED display, and its protection level is far less than the protection performance of outdoor LED display, so in the P2-P5 point spacing In the field of outdoor डिजिटल साइनेज, LED displays have advantages in price, brightness and protective performance. However, in the field of fine-pitch products with higher pixel specifications, the price advantage is still inferior to LCD products. Therefore, major companies in the LED industry are trying to reduce the price difference and seize more डिजिटल साइनेज market share.

With the maturity of LED display technology and the decline in the price of small pitches, the terminal display market will become fierce, and will spread to the small pitch field, डिजिटल साइनेज and other major fields, and the competition of major machine manufacturers will also increase. It's getting more intense. With the current advantages of LCD, DLP, and LED, the three major industries have equal opportunities and equal markets. In the future, who can lead in terms of price advantage and technological advantage will be able to break through in the field of डिजिटल साइनेज and even commercial display.